The automotive industry is experiencing a significant transformation with the integration of Augmented Reality (AR) technology. Once primarily associated with entertainment, AR is now revolutionising automotive maintenance and servicing. This white paper explores how AR enhances service efficiency, accuracy, and customer satisfaction by providing real-time data, detailed repair instructions, and transparent service processes. Through case studies from industry leaders like Porsche and BMW, we illustrate the profound impact of AR on automotive maintenance, showcasing its potential to streamline operations and elevate the customer experience.